Have you heard a loved one spout a conspiracy theories about the Covid-19 vaccine lately? If so, you’re not alone. According to The Centre for Countering Digital Hate, Anti-Vaxx influencers are 500% more effective at recruitment via social media that their pro-science counterparts. [1]
Many of our loved ones are being dragged down Anti-Vaxx by a handful of ‘influencers’ and their base, who are being facilitated by social media platforms like Facebook and Instagram. These social media platforms made almost $1 billion last year alone from Anti-Vaxx content advertising. [2]
That’s why, as a community, we decided we needed to respond. If there are rich Anti-Vaxx influencers out there manipulating the people we love, via social media, then we need to start having meaningful conversations with the people in our community.
What messages work and what don’t when it comes to talking to people about the vaccine? Well, we tested it and came up with a really handy guide for talking to loved ones.
And here’s a handy conversation starter guide:
If you’re ready to start a conversation with a loved one, you can use our tool ‘mobilisr’, which helps you to start conversations with loved ones on Whatsapp, Facebook messenger and SMS.
I've had my vaccine and I want to start a conversation I haven't had my vaccine yet and I want to start a conversationI’ve had my vaccine and I want to start a conversation
Read the Full Report
[1] & [2] The Centre for Countering Digital Hate – The Anti Vaxx Industry
